the wrong jewellery
Looks like your piercing has been prematurely changed to a ring - or pierced with a ring or curved bar.
In ear-cartilage piercings, piercers should never used curved jewellery because this is what happens! Go back to your piercer and ask them to change the ring for a bar. When it is fully healed (as in dry all the way through the hole!) you can change it to a ring and this won’t happen again. It’s not permanent so don’t worry!